Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.
“We are even on SnapChat,” she said. “The ones we’ve been focused on more recently are SnapChat, Pinterest and YouTube mainly because of the visuals. So, wherever we can do visual ads those seem to be better for us, so we can give them that visual of pizza.”
Coy also chatted about a new app the chain is planning to roll out.