Pie Five Pizza Chief Shares Strategies

New items help to engage customers and drive traffic

Patty Scheibmeir is a pizza veteran. She spent 14 years working at Pizza Hut before starting her own consulting business, with clients such as take-and-bake pizza chain Papa Murphy’s as well as such non-pizza clients as KFC and Applebee’s Neighborhood Grill & Bar.

Almost a year ago she joined Dallas-based Rave Restaurant Group, parent of Pizza Inn and Pie Five, as vice president of research & development and product innovation.

Pie Five is a 55-unit fast-casual chain at which pizza is made in front of guests according to their specifications and baked in 145 seconds. Although the pizzas are customizable, nine specialty pies also are on offer, as well as dessert pizzas.

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